As Creative Director for BFG, an experiential agency in New York, I designed an event for SKYY introducing a new collection of fruit-infused vodkas. The city beach pop-up direction included flavored lip balms and tinted sun visors. The bartenders wore unique cocktail themed Hawaiian shirts, such as Skyy Watermelon Julip and Lemon Pineappletini. (The ingredients making up the motif and the recipe printed on the label inside.)