The Colony Palm Beach
I partnered with The Colony to build a complete new brand expression. Sshowcasing the iconic heritage through a contemporary lens, it reflects the whimsy and welcoming nature of the hotel with storytelling that appeals to in-the-know locals, well-heeled travellers, and first-time visitors who seek an authentic Palm Beach experience. The work includes brand identity, collateral, menus, merchandise, print and digital communications, and website and social redesign.
Neutrogena
Creative direction and launch of a new campaign for Neutrogena, For People with Skin, targeting a broader range of all skin types, colors and ages. Redirected the work away from 'traditional beauty' to a more a relevant look and feel with more inclusive creators and cast, meaningful messages and social first creative.
adidas Originals SUPERSTAR SS20
Partnered
with Johannes Leonardo to create CHANGE IS A TEAM SPORT campaign for the 50th
anniversary of Superstar. When creators join together they can drive and inspire
change. Jonah Hill directed the kick-off film with a cast that included
Pharrell, Nigo, Yara Shahidi, Mark Gonzales, Kerwin Frost, Pogba, Blondey,
Tyshawn Jones, and Blackpink. Local markets collaborated further with their
teams from the world of music, fashion, art, and sport and their initiatives
for change.
